First Cellars is a relatively new company, although the founders have a long and solid experience from F&B (food and beverages), online marketing and e-commerce. They sell wine, beer and spirits to the Chinese market, focusing on Shanghai and its surroundings. Wine is a market with high competition in China, but also has a very large potential as it is experiencing strong growth year on year.
The website runs on Magento, an immensely popular open source e-commerce platform. Julian and First Cellars began a partnership after the site was built, but we are now responsible for the daily cloud hosting and web development of new shopping functionality. We are also doing all kinds of graphic design, from web banners, advertising and affiliate marketing, to print media such as business cards, flyers and packaging.