Made to measure

Personal style with less hassle and lower cost

The mass market is losing steam, customers want something more unique, something that feels more representative of themselves and not the same as everyone else. No longer the cheapest price, but something that feels more personal.

Everyone is different when it comes to size, body shape, weight and height. Those who can buy a Medium or Large and have it fit perfectly, are few. To shop at Savile Row or somewhere comparatively exclusive, is equally elusive for most. We have therefore spent the last couple of months working on a website where you as a customer can design your own clothes online. You can view a 3D model that changes based on which fabrics and components you select. And then tailor everything to your own measurements. We will start off selling dress shirts, but the range will increase with time.

The project has not yet been launched, but we aim for it to be online at the end of May 2012.

If you want to be notified when the project goes live, get in touch and we’ll add you to the mailing list.